work 24/25

How I think?

/frictionless testing

Sometimes the boldest move is to remove the message.
Proof > persuasion

/media innovation

Coca-Cola already invests in Twitch advertising.
But the real energy lives elsewhere.
When hype becomes the placement.

//identity as leverage

Liverpool has always recycled one thing perfectly: its passion.
Now it was time to recycle something else.
Every year, the target rises.
So does what it means to be Red.

Let’s talk.